Sunday October 25, 2020

Sports sponsorship helps Dubai Duty Free race ahead

Colm McLoughlin of Dubai Duty Free believes its sponsorship of international sporting events is crucial to its success, writes Martha Kearns.

22nd June, 2013
Colm McLoughlin, executive vice-chairman of Dubai Duty Free: the company sponsors events such as the Dubai Duty Free Irish Derby Festival at the Curragh and the Dubai Duty Free tennis championships. Photo: Jorge Ferrari

Companies should continue to invest in sponsorship and marketing even at times of economic hardship, according to Colm McLoughlin, executive vice-chairman of Dubai Duty Free.

The Irishman, who has been with the business for 30 years, said there was concrete evidence to show that the money spent on sponsorship and marketing improved a company's bottom line. Dubai Duty Free spends 2.5 per cent of its annual sales on such activities.

"I think it's not a good thing...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 9 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 5 years ago