Sports sponsorship helps Dubai Duty Free race ahead

Colm McLoughlin of Dubai Duty Free believes its sponsorship of international sporting events is crucial to its success, writes Martha Kearns.

22nd June, 2013
Colm McLoughlin, executive vice-chairman of Dubai Duty Free: the company sponsors events such as the Dubai Duty Free Irish Derby Festival at the Curragh and the Dubai Duty Free tennis championships. Photo: Jorge Ferrari

Companies should continue to invest in sponsorship and marketing even at times of economic hardship, according to Colm McLoughlin, executive vice-chairman of Dubai Duty Free.

The Irishman, who has been with the business for 30 years, said there was concrete evidence to show that the money spent on sponsorship and marketing improved a company's bottom line. Dubai Duty Free spends 2.5 per cent of its annual sales on such activities.

"I think it's not a good thing...

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