Thursday February 20, 2020

Sports event is focal point for The Gathering

Over €600,000 has been spent by tourism agencies promoting The Gathering in the lead-up to next Saturday's American Football tie between Notre Dame and Navy at Aviva Stadium.

25th August, 2012
American football teams Notre Dame and Navy: their clash on Saturday at the Aviva Stadium is seen as a 'pivotal' event for promoting The Gathering tourism initiative taking place next year. Photo: Phil Hoffmann

Over €600,000 has been spent by tourism agencies promoting The Gathering in the lead-up to next Saturday's American Football tie between Notre Dame and Navy at Aviva Stadium. This includes payment towards almost 40 pre-game commercials on US national TV channel CBS.

Billed as the Emerald Isle Classic, the game will see around 35,000 fans from the US travel to Dublin during the course of this week, and many of the city's hotels are already heavily booked.

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