Spirit Radio joins JNLR to boost its ad revenue

Spirit Radio, the Christian radio station, has become part of the Joint National Radio Listenership Research (JNLR) survey in a bid to boost ad revenue.

3rd March, 2013
Rob Clarke, chief executive, Spirit Radio. Photo: tony o'shea

Spirit Radio, the Christian radio station, has become part of the Joint National Radio Listenership Research (JNLR) survey in a bid to boost ad revenue.

The not-for-profit national radio station's first listenership figures will be published in the next quarterly results for the first time since it was launched in December 2010.

The station, which is mainly funded by public donations or "miracle money", was awarded a ten-year licence in 2007, but it took more than...

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