Wednesday August 12, 2020

Spending €4m to keep us at home

Fáilte Ireland is spending €4 million on a marketing campaign to persuade Irish people to take more holidays at home this year.

27th February, 2010

Fáilte Ireland is spending €4 million on a marketing campaign to persuade Irish people to take more holidays at home this year.

Since the organisation dusted off the old Discover Ireland tag two years ago, there has been significant growth in domestic tourism, with increases of as much as 18 per cent. This year, Fáilte Ireland is making its biggest push to date to woo Irish business, which it says can generate up...

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