Not many charities could afford a €1 million TV and radio advertising campaign, but Special Olympics Ireland last week launched one which is worth that amount.
With TV networks offering reduced charity rates for spots, advertising and PR executives working at a discount and local radio stations providing €330,000 worth of free airtime, the charity group is planning a 12-week marketing splurge. New TV ads show Special Olympics athlete Anne Foley sitting alone in her...
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