Spar to spend €1 million on Bertie Ahern ads

Spar Ireland, the convenience store chain, is spending upwards of €1 million on a new advertising campaign based around a caricature of the former taoiseach, Bertie Ahern.

13th September, 2008

Spar Ireland, the convenience store chain, is spending upwards of €1 million on a new advertising campaign based around a caricature of the former taoiseach, Bertie Ahern.

The campaign hit the airwaves last week, and will consist of ten radio adverts between now and the end of the year. The ads are designed to promote a price concept called the ‘Spar Euro Crunch Campaign’.

Spar, which is owned by retail giant BWG, has...

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