Spar Ireland is investing €1.1 million in a series of new TV ads promoting its discounted products. The ads star up-and coming comedian Fred Cooke, who also appears in the Spar brand ads as Spar employee ‘Fergus’.
‘‘We wanted to show a bit of humour in our ads, rather than just delivering a price and value message in a very bland way,” said Suzanne Weldon, Spar marketing director.
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