Sowing the seeds of a healthfood success story

Marketing an unfamiliar product to a new audience requires an element of education.

8th June, 2014
Ray Owens and Barrie Rogers, co-founders, Chia Bia.

Marketing an unfamiliar product to a new audience requires an element of education. Ray Owens and Barrie Rogers decided on strategic product development as the best way to familiarise Irish consumers with the Chia seed at the heart of their Waterford-based health food venture Chia Bia.

The duo launched Chia Bia in 2009 to import and sell Chia seeds grown in South America.

Rogers had come across Chia accidentally, when a fellow passenger on a flight...

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