Sofa King ordered to discontinue "offensive" tagline

A furniture retailer in Britain has been ordered by the Advertising Standards Authority to stop using the catchphrase "Where the Prices are Sofa King Low!"

29th February, 2012

A furniture retailer in Britain has been ordered by the Advertising Standards Authority to stop using the catchphrase "Where the Prices are Sofa King Low!"

The Sofa King, based in Northampton, has been fighting for nine years to be allowed to carry on using its tagline but was finally ordered to discontinue its use, the *Guardian* reported.

The ASA said that the phrase could be interpreted as a derivative of a word which research had...

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