Sofa King ordered to discontinue "offensive" tagline

A furniture retailer in Britain has been ordered by the Advertising Standards Authority to stop using the catchphrase "Where the Prices are Sofa King Low!"

29th February, 2012

A furniture retailer in Britain has been ordered by the Advertising Standards Authority to stop using the catchphrase "Where the Prices are Sofa King Low!"

The Sofa King, based in Northampton, has been fighting for nine years to be allowed to carry on using its tagline but was finally ordered to discontinue its use, the *Guardian* reported.

The ASA said that the phrase could be interpreted as a derivative of a word which research had...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago