Social media marketing pressure
Some 61 per cent of Irish marketers say that social media has increased their workloads, according to a new survey of 400 marketing professionals.
Some 61 per cent of Irish marketers say that social media has increased their workloads, according to a new survey of 400 marketing professionals.
The research, conducted by the online consultancy Amas and the Marketing Institute of Ireland, also claims that 51 per cent of Irish marketers have concerns that social media can damage a company's reputation.
Two in five say that they have a fear of making mistakes that can't be corrected on social media sites, while...
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