Social media for start-ups
In the seventh part of our series on using social media, industry expert Conor Lynch explains how online PR can help your business.
Online PR sits squarely between PR and online marketing as a discipline. Online PR involves activities geared towards influencing media, communities and audiences that exist solely on the internet using online channels.
Offline PR deals with the same things except through print, radio, TV, conferences or events and other 'real life' avenues.
Online PR requires a mix of social, creative, persuasive and technical skills, but its benefits are numerous.
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