Social media for Irish start-ups

In the final part of our series on using social media, industry expert Conor Lynch explains how to utilise a strategic approach.

4th December, 2011
Social media for Irish start-ups
Conor Lynch.

The success of social media has helped many new companies to develop relationships with their customers and prospects. However, for other companies, it has not been as easy, due to the lack of a social media marketing strategy.

Many experienced business people (digital immigrants) are often unfamiliar with social media tools while the younger generation (digital natives) is more comfortable with them, but may lack the strategic marketing experience.

The resulting trend in companies is...

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