Social media: A powerful visual tool for interior design
Interior design and architecture is very much a visual product, so we looked to image-based social tools like Instagram and Pinterest as the bread and butter of our social traffic, writes Louise Rankin of NORTH
An estimated 80 per cent of smartphone users check their phone when they wake up. It’s an astonishing number of people who have a yearning to see the information they missed whilst they slept before they’ve even brushed their teeth.
However, it’s precisely that high demographic that prompted us, when we decided to launch our business, NORTH, to make social media the vehicle at the forefront of our marketing plan.
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