Social media: A powerful visual tool for interior design

Interior design and architecture is very much a visual product, so we looked to image-based social tools like Instagram and Pinterest as the bread and butter of our social traffic, writes Louise Rankin of NORTH

3rd June, 2018
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A masculine, polished design for clients looking for an office with a difference Pic: PJ Rankin

An estimated 80 per cent of smartphone users check their phone when they wake up. It’s an astonishing number of people who have a yearning to see the information they missed whilst they slept before they’ve even brushed their teeth.

However, it’s precisely that high demographic that prompted us, when we decided to launch our business, NORTH, to make social media the vehicle at the forefront of our marketing plan.

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