Smurfit plans big charity clean-out
Even Norma Smurfit, the biggest name in Irish fundraising, is finding the going tough, but she keeps coming up with new ideas
In the 42 years since she moved to Ireland from her native London, Norma Smurfit has raised millions of euro for good causes and won a reputation for being queen of the charity-ball circuit.
But, like many other fundraisers throughout the country, she has had to adjust to how the recession has affected the ability of individuals and companies to support worthy causes.
‘‘The change has been incredible - you just can’t compare it to previous...
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