Smithwick’s brings Shergar back to life

Its last two ad campaigns featured George Wendt (Norm from Cheers) and Italian soccer player Salvatore ‘Toto’ Schillaci. Now, the latest ad from Smithwick’s revives another old legend - the vanished racehorse Shergar.

20th October, 2007

Its last two ad campaigns featured George Wendt (Norm from Cheers) and Italian soccer player Salvatore ‘Toto’ Schillaci. Now, the latest ad from Smithwick’s revives another old legend - the vanished racehorse Shergar.

But this campaign takes Smithwick’s out of the pub scene by using the unusual technique of paper cutout stop-frame animation to give a new twist on a familiar story.

The ad was made in New York...

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