SMEs reinvent to beat downturn

Rather than deciding simply to cut costs and see if they can wait out the recession, a number of firms have sought to evolve in ingenious ways in order to survive

15th May, 2010

Businesses are being forced to close permanently every day, but many companies have come up with new ideas to help them swim rather than sink in this stormy trading environment.

Cost cutting has been central to the survival of all firms, but some have looked at their businesses afresh and rebranded, opened new divisions or developed new product lines.

Among those who have developed new product lines has been Naas-based Nugent Manufacturing, which was heavily...

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