SME advice: Understanding consumer psychology

From supermarkets to online retailers, every time we shop we are subjected to subtle psychological tricks to make us buy more. Companies can benefit from understanding consumer psychology.

13th September, 2012
What makes shoppers tick?

From supermarkets to online retailers, every time we shop we are subjected to subtle psychological tricks to make us buy more. With more information available about all of us due to how much we share online, it is becoming easier for companies to analyse their customers.

*We spoke with Claire Mulligan, an organisational psychologist, about how a company can benefit from understanding consumer psychology.*

One of the key parts of consumer psychology is understanding who...

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