SME advice: Understanding consumer psychology
From supermarkets to online retailers, every time we shop we are subjected to subtle psychological tricks to make us buy more. Companies can benefit from understanding consumer psychology.
From supermarkets to online retailers, every time we shop we are subjected to subtle psychological tricks to make us buy more. With more information available about all of us due to how much we share online, it is becoming easier for companies to analyse their customers.
*We spoke with Claire Mulligan, an organisational psychologist, about how a company can benefit from understanding consumer psychology.*
One of the key parts of consumer psychology is understanding who...
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month
*New subscribers only
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Quarterly
€55
€42
90 Day Pass
2 Yearly
€315
€248
Unlimited Access for 2 Years
Team Pass
Get a Business Account for you and your team
Related Stories
The year in review
The best writing and and the biggest stories of 2019 from the Business Post
Newsround: What Thursday’s papers say
Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals
More cycle routes, expansion of Luas to Bray and new bus network proposed
Greater Dublin Area draft Transport Strategy published
