Thursday January 23, 2020

SME advice: 6 tips for doing business in the Nordic region

John Roche, Enterprise Ireland’s manager for the Nordic markets, offers some tips on how to navigate the cultural differences while doing business in the region.

1st April, 2014
Lofoten Islands, Norway

The Nordic countries of Norway, Sweden, Finland and Denmark together make up the 8th largest economy in the world — and Irish exports to the area have grown rapidly in recent years.

The region is viewed favourably as a stable, mature, well-developed market which is receptive to technology and innovation. Many successful Irish companies have used the Nordic countries as a stepping stone from which to enter other European markets.

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