Email marketing is undoubtedly one of the best ways to reach and engage with your customers without spending huge amounts of money.
It’s a cost-effective approach which can lead to sustainable results pretty quickly — but there are a few things you need to carefully consider before you hit the ‘send’ button.
**The Daily Business Post** asked Richard Coen, digital marketing strategist at [Emarkable.ie](http://www.emarkable.ie/) for his tips to help you improve...
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