SME advice: 5 tips for better email marketing

Email marketing is undoubtedly one of the best ways to reach and engage with your customers without spending huge amounts of money.

18th June, 2014
It is an industry standard that approximately 25% of your current subscribers won’t still be there a year from now

Email marketing is undoubtedly one of the best ways to reach and engage with your customers without spending huge amounts of money.

It’s a cost-effective approach which can lead to sustainable results pretty quickly — but there are a few things you need to carefully consider before you hit the ‘send’ button.

**The Daily Business Post** asked Richard Coen, digital marketing strategist at [Emarkable.ie](http://www.emarkable.ie/) for his tips to help you improve...

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