SME advice: 4 fundamentals of digital marketing

While the online world may hold a lot of opportunities, putting together a good marketing campaign can be more difficult than many businesses think.

21st November, 2012
SME advice: 4 fundamentals of digital marketing
“The one fact that most businesses don't seem to know is that the web is a rigged game,” said Ian Dodson.

A good online marketing push can be a great driver for a business’ revenues. While the online world may hold a lot of opportunities, putting together a good marketing campaign can be more difficult than many businesses think.

We spoke to [Ian Dodson of the Digital Marketing Institute](http://digitalmarketinginstitute.ie/lecturers/ian_dodson) for his tips on getting the most out of online marketing.

As so many people are online, it can be...

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