Smartphones key to the future of mobile advertising

Mobile advertising, which has long been the underachiever of the marketing world, is also hoping for a big year in 2011 following an explosion in smartphone ownership.

20th November, 2010

Mobile advertising, which has long been the underachiever of the marketing world, is also hoping for a big year in 2011 following an explosion in smartphone ownership.

Kicked off by the iPhone, interest in smartphones is now high in Ireland, and this is expected to underpin investment in marketing-driven apps and commercial text messaging.

Return2Sender,t he mobile and digital advertising agency, commissioned Behaviour & Attitudes to investigate smartphones and found that more than 600,000 mobile consumers...

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