Smartphone app downloads increase by 13 per cent

Mobile app downloads have increased by 13 per cent in Ireland, and almost one fifth of adults download apps from favourite brands, according to new research. About five million apps had been download

30th October, 2011

Mobile app downloads have increased by 13 per cent in Ireland, and almost one fifth of adults download apps from favourite brands, according to new research.

About five million apps had been downloaded in Ireland by June, according to the research by digital and mobile advertising agency, Return2Sender.

This bodes well for brands and businesses engaging in or contemplating mobile advertising via smartphone apps. Some 770,000 Irish adults now own smartphones, which is an increase...

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