Small rise expected in sponsorship deals

Only a moderate increase is expected in the amount spent on sponsorship in the coming year, as brands try to communicate a sense of confidence for the future.

24th January, 2009

Only a moderate increase is expected in the amount spent on sponsorship in the coming year, as brands try to communicate a sense of confidence for the future.

That was the forecast from consultant John Trainor of Onside Sponsorship, who said he was surprised by the decision of British bank RBS to renew its €20 million commitment to the Six Nations rugby tournament. He said there were significant deals to be struck here this year,...

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