Small retail boost as 47% plan to watch World Cup

Despite the fact that Ireland didn’t qualify, almost half the population (47 per cent) still plan to watch this year’s FIFA World Cup, providing a welcome boost for retailers.

About 2.4% of respondents said they plan to watch the games at work

Despite the fact that Ireland didn’t qualify, almost half the population (47 per cent) still plan to watch this year’s FIFA World Cup, or at least have it on the TV — providing a welcome boost for retailers.

Research published today by Webloyalty found that snacks (19 per cent), pizza and other fast food items (18 per cent) topped the list of intended purchases for Irish consumers.

Ireland’s failure to qualify has sobered ...