Small Firms: Cashflow is still king

No business can survive for long without the lifeblood of accessible finance, especially in these tough economic conditions, writes Patricia Callan, director of the Small Firms Association.

11th December, 2011
Small Firms: Cashflow is still king
Patricia Callan, director of the Small Firms Association: 'It is essential to have a proactive credit management policy'. Photo: Feargal Ward

Cash is king: it may be an old adage, but one that is truer today than it ever has been. Very often, a business fails not because it has run out of good ideas, products or even customers - it runs out of money. Even the best businesses cannot survive without it. Cashflow is even more critical today, however, because of the ongoing difficulties small businesses face in accessing bank finance.

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