Sligo ramps up new tourism campaign

Sligo is continuing its marketing drive this summer, launching a campaign that draws heavily on the voices of local people and visitors to the town and county.

22nd June, 2013
A new ad campaign aims to get more tourists to Sligo. Photo: James Connolly

Sligo is continuing its marketing drive this summer, launching a campaign that draws heavily on the voices of local people and visitors to the town and county.

The campaign is the first in Ireland to make use of hashtags on Facebook, a feature announced earlier this month.

Designed to shed light on "the insider's view" of Sligo, the campaign is relying heavily on members of the public to share experiences and recordings of time spent...

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