Sky One falls in as RTE and TG4 make gains

It has been a poor start to the year in Ireland for Sky One, with commercial impacts (viewership of ad breaks) down 54 per cent in its core 15 to 34-year-old male audience in January and 38 per cent in February.

26th March, 2005

It has been a poor start to the year in Ireland for Sky One, with commercial impacts (viewership of ad breaks) down 54 per cent in its core 15 to 34-year-old male audience in January and 38 per cent in February.

The report on television in 2005 from the Owens DDB buying agency Mediaworks said that UTV has also had a poor start to 2005, with 20 per cent losses on impacts against most audiences.

TV3 held firm in January, but...

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