Sky launches €1.2m 'summer of sport' campaign
Sky Ireland has invested €1.2 million in its 'summer of sport' advertising campaign, the aim of which is to highlight the network's high-definition (HD) TV service, Sky+HD.
Sky Ireland has invested €1.2 million in its 'summer of sport' advertising campaign, the aim of which is to highlight the network's high-definition (HD) TV service, Sky+HD, and its compatibility with sports coverage.
The campaign follows the launch of RTE's dedicated HD channel RTE Two HD earlier this month on Sky+HD, and focuses on the new "breadth of coverage" available to viewers.
The addition of RTE Two HD to the Sky package gives...
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