Sky launches €1.2m 'summer of sport' campaign

Sky Ireland has invested €1.2 million in its 'summer of sport' advertising campaign, the aim of which is to highlight the network's high-definition (HD) TV service, Sky+HD.

26th May, 2012
Dublin GAA star Bernard Brogan at the launch with budding players and athletes Eabha, aged 8, and Evan, aged 9. Photo: Fennells

Sky Ireland has invested €1.2 million in its 'summer of sport' advertising campaign, the aim of which is to highlight the network's high-definition (HD) TV service, Sky+HD, and its compatibility with sports coverage.

The campaign follows the launch of RTE's dedicated HD channel RTE Two HD earlier this month on Sky+HD, and focuses on the new "breadth of coverage" available to viewers.

The addition of RTE Two HD to the Sky package gives...

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