Site promises celebrity fashion fix

A recently launched celebrity fashion website has already built up 20,000 regular users among Irishwomen.

17th October, 2009

A recently launched celebrity fashion website has already built up 20,000 regular users among Irishwomen.

The site, Whatshewears.ie, gives daily updates on who was wearing what at events such as London Fashion Week and the Oscars and brings them into an Irish context, offering advice on where various items can be sourced from Ireland, or on which high street chains have copied catwalk looks.

Site founder Anne Marie Boyhan said it was aimed at professional...

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