Simply Zesty gets serious

The social media firm aims to use its new financial muscle to change Irish marketing, writes Fearghal O'Connor.

11th March, 2012
Simply Zesty gets serious
Lauren Fisher, Simply Zesty co-founder; John McCann, UTV chief executive; Niall Harbison, Simply Zesty co-founder; Nigel Robbins, UTV commercial director; and Ken Fitzpatrick, Simply Zesty chief executive.

Simply Zesty founder Niall Harbison recalls watching what may have been the Irish social media event of 2011 and feeling totally helpless.

Pat Kenny had just read out the infamous fake tweet that some argue lost the presidential election for Sean Gallagher. Harbison had a special interest because Gallagher was a client. Up to that point Simply Zesty had worked tirelessly through social media to help build huge momentum for Gallagher.

"That one tweet influenced a...

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