Friday June 5, 2020

Silver foxes are taking over the internet

The world of marketing uses terms such as the ‘grey pound’ or ‘silver foxes’ to describe consumers aged over 55 and it now seems a growing number of them can be found online.

9th June, 2007

The world of marketing uses terms such as the ‘grey pound’ or ‘silver foxes��� to describe consumers aged over 55 and it now seems a growing number of them can be found online.

New research from Britain indicates that, contrary to conventional wisdom, many older people are spending an increasing amount of time surfing the internet.

A new study from marketing intelligence company Hitwise shows so-called ‘silver surfers’ are now the second largest...

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