Saturday September 26, 2020

Shoppers’ eye view of major stores

Penneys is a strong performer in a new brand awareness survey, writes Samantha McCaughren

25th September, 2010

Penneys has performed strongly in a survey which shows that shoppers believe it provided the best value among department stores in Ireland.

Almost 60 per cent of respondents ranked it as the best-value department store in the country, with Dunnes Stores trailing with just 20 per cent of the vote.

However, the survey also showed that shoppers did not necessarily equate bargains with the highest quality.

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