She's in fashion

Jennifer McNally owns Shoebaloo in Waterford. The 31-year-old opened the shoe shop in March 2005 and her customer base continues to grow.

6th May, 2006

Jennifer McNally owns Shoebaloo in Waterford. The 31-year-old opened the shoe shop in March 2005 and her customer base continues to grow. From Doonbeg in Co Clare, McNally worked as a tax consultant before opening a restaurant with her husband and then a shoe store.

How would you describe your style?

Smart, casual. Lots of jeans with dresses over them. Paul and Joe Shirts, Day Birger et Mikkelsen dresses and tunic tops with little jackets.

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