SFA: Never standing still
While selling Aran sweaters to tourists in Spiddal, family business Standun is also expanding its product offering and building its online presence, writes Alex Meehan.
For small Irish companies looking to open up new routes to market, using the internet to grow export sales is an increasingly common strategy.
In the case of Standún, a third generation family business based in Connemara, the decision to go online meant the company could grow its export business from Spiddal while remaining true to the location that launched it. Standún is best known for specialising in Aran sweaters and traditional clothing, and has...
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