SFA: Learning lessons of a changing market

Dawn Farm Foods is a salutary example of a growing Irish company that has adapted to survive down the years, writes Alex Meehan.

11th May, 2014
Larry Murrin, chief executive, Dawn Farm Foods.

When Dawn Farm Foods began trading in late 1984, the landscape of Ireland's food industry was very different from today.

According to chief executive Larry Murrin, most cooking was done at home, people didn't eat out much, and the market for pre-cooked meats was pretty much controlled by a small number of existing companies. By the mid-1980s, things were already starting to change.

''People's lifestyles were changing, not just in Ireland, but also to varying...

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