Thursday September 24, 2020

SFA: Firms need to keep employees engaged

Consumers nowadays have much more choice of where to do business.

11th May, 2014
Aisling Heaton, executive, Small Firms Association.

Consumers nowadays have much more choice of where to do business. Not only do they look for value for money but they also look for the overall experience in dealing with that company.

Effectively, they incur two costs: the economical cost (time, effort and money) and; emotional cost (their feelings towards the brand, the product, the employees and how they are treated).

It is important for a company to think of the service that a...

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