Michael O'Rourke's can-do attitude on the UCD soccer pitch, including his attempts to score goals from 30 yards, earned him the nickname Hopeful.
The name may now be more suited to Setanta, the sports media company he founded in 1992 with his business partner, Leonard Ryan.
On the global media pitch, the ambitious Dubliners would be regarded as substitutes fresh to the game, but they have surprised commentators and experienced players alike with some deft moves recently....
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