Setanta is confident it can withstand the impact of any potential return by BT to the Irish residential broadband market, according to the Dublin-base d broadcaster.
Setanta currently has a three-year deal to distribute BT Sport's package, having secured the rights in June.
"For us it was a no-brainer to talk to them to get that content into our pack. BT are no longer doing residential broadband in Ireland so we figured they wouldn't be...
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