Setanta bullish on possible BT broadband return to Ireland

Setanta is confident it can withstand the impact of any potential return by BT to the Irish residential broadband market, according to the Dublin-base d broadcaster.

Setanta currently has a three-year deal to distribute BT Sport's package, having secured the rights in June.

"For us it was a no-brainer to talk to them to get that content into our pack. BT are no longer doing residential broadband in Ireland so we figured they ...