Serving up €200,000 in food tourism

Fáilte Ireland is to spend €200,000 this year on a new food tourism strategy, which will involve the hiring of external public relations consultants.

3rd August, 2013
Ireland is second to Australia as the most popular tourist destination on Facebook. Photo: Photocall

Fáilte Ireland is to spend €200,000 this year on a new food tourism strategy, which will involve the hiring of external public relations consultants, writes Nicola Cooke.

The agency says it wants to enhance Ireland's reputation for food, both domestically and internationally, and has advertised for a company to develop "a unifying phrase or theme" for the strategy. The markets being targeted for the new strategy, which will be developed over the next...

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