Sunday February 23, 2020

Send us your poor, your sports cars . . .

Philosopher Alain de Botton argues that as societies get richer they don't get any happier they simply “move the goalposts'‘ of their expectations.

3rd September, 2005

Undoubtedly true. As an initial remedy, readers are invited to make themselves happier by sending their sports cars, yachts and vintage champagne (preferably 1990 and 1996) to the AOB offices. No need to thank us; all part of the service.

Studies by the research firm Behaviour and Attitudes supports this notion of moving the goalposts.

In 1987, fewer than six out of 10 Irish people considered a car to be an essential item. Under half thought central...

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