Undoubtedly true. As an initial remedy, readers are invited to make themselves happier by sending their sports cars, yachts and vintage champagne (preferably 1990 and 1996) to the AOB offices. No need to thank us; all part of the service.
Studies by the research firm Behaviour and Attitudes supports this notion of moving the goalposts.
In 1987, fewer than six out of 10 Irish people considered a car to be an essential item. Under half thought central...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team