Selling the switch to Saorview

Getting people to realise that they're going to lose their analogue TV service is becoming more urgent, writes Siobhán Brett.

5th May, 2012
Mary Curtis, director of digital switchover at RTE: 'Television is companionship for many people, and that's at the core of ensuring its availability'. Photo: Tony O'Shea

With just six months to go until the final switch-off of Ireland's analogue television signal, it comes as no surprise that Mary Curtis is immersed in an exhaustive communications strategy for Saorview, Ireland's free-to-air digital television service.

As director of digital switchover at RTE, Curtis is responsible for overseeing the transition from analogue to digital terrestrial television (DTT), which takes place on October 24. While the "heavy lifting" in publicising the switch-off is close to...

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