Selling success: sales skills essential for economy

Academia can no longer afford to ignore the sales function - if there are no sales, there's no growth, writes Gareth Naughton.

14th September, 2013
David Walsh, chief executive, Netwatch: 'The only way to survive in business is sales.'

We are repeatedly told that exporting will be key to restoring the Irish economy, but without the requisite sales skills we risk falling behind the curve when overseas sales begin to lift.

The Expert Group on Future Skills Needs released its annual report earlier this year, and it identified a lack of formal training in international selling as a stumbling block for Irish business.

The group recommended the inclusion of an international sales module on...

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