Seek and you shall be found
Search engine marketing is essential in a world in which consumers are spending and buying more online, writes Dermot Corrigan
The ability to deliver real-time return on investment (ROI) data, and to enable forensic targeting of marketing spends, makes search engine marketing attractive in these recessionary times.
Determining an accurate return on an investment for both pay-per-click (PPC) advertising and search engine optimisation (SEO) projects is both possible and relatively straightforward, according to David Davis, managing director of Redfly Marketing.
“With PPC advertising, you can see your return on investment daily,” said Davis.” you get...
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