Tuesday June 2, 2020

Securing your good name

Good security protects not just your business, but also the cachet of your brand, writes Gordon Smith

5th December, 2009

Build a better mousetrap and the world will beat a path to your door. Or that's the conventional business wisdom.

But building an e-commerce website won't necessarily cause a similar stampede. Before persuading anyone to part with their money on your website, the first thing you must sell to potential customers is a sense of security.

For any small business thinking of making this step and selling in the domestic market over the internet, there...

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