Do a global Google search for ‘beer’ and Guinness is the sixth result. Or try ‘stout’. Guinness is fourth. ‘Whiskey’? Bushmills comes fourth.
You might think this is all accidental, but it’s actually the result of several years of search engine optimisation work carried out on behalf of drinks giant Diageo.
If online advertising is booming in Ireland - and Carat Ireland is predicting 29 per cent...
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