Young's, the British seafood brand, is about to embark on its first-ever Irish marketing campaign, promoting a range of frozen fish developed in conjunction with chef Jamie Oliver.
"Young's is a 200-year-old brand, and has had a presence in Ireland for 20 or 30 years," said Natasha Gladman, British marketing director. "The Jamie Oliver range is a real catalyst for us to advance. According to the results of research we carried out, 90 per cent...
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