Wednesday September 23, 2020

Seafood brand aims to hook consumers

Young's, the British seafood brand, is about to embark on its first-ever Irish marketing campaign, promoting a range of frozen fish developed in conjunction with chef Jamie Oliver. "Young's is a 20

6th November, 2011
Chef Jamie Oliver promoting Young's frozen food.

Young's, the British seafood brand, is about to embark on its first-ever Irish marketing campaign, promoting a range of frozen fish developed in conjunction with chef Jamie Oliver.

"Young's is a 200-year-old brand, and has had a presence in Ireland for 20 or 30 years," said Natasha Gladman, British marketing director. "The Jamie Oliver range is a real catalyst for us to advance. According to the results of research we carried out, 90 per cent...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The best writing and and the biggest stories of 2019 from the Business Post

Richie Oakley | 8 months ago

Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals

Leanna Byrne | 4 years ago