Sage: How to keep customers satisfied
Companies need CRM business processes that give the best possible service.
Customers should be for life, and your relationship with them needs to grow and evolve as their needs and the economy changes. That's the message from Tom Nolan, head of strategic account management for Sage, who believes that during times of economic hardship it makes sense to hang on to the customers you have at the same time as trying to find new ones.
The challenge for Irish mid-market companies under pressure to keep their...
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