The Ryder Cup gives relatively obscure European golfers access to a huge sponsorship pool in the US. Linda Maher reports.
This time two years ago, it was almost impossible to turn on a television or radio without being bombarded by ads for the Ryder Cup and its sponsors. Bus shelters, billboards and newspapers were dominated by one of the biggest sporting events in the world.
This year, however, it’s not happening on our doorstep. The...
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