Ryder Cup gravy train pulls into Louisville

The Ryder Cup gives relatively obscure European golfers access to a huge sponsorship pool in the US. Linda Maher reports.

13th September, 2008

The Ryder Cup gives relatively obscure European golfers access to a huge sponsorship pool in the US. Linda Maher reports.

This time two years ago, it was almost impossible to turn on a television or radio without being bombarded by ads for the Ryder Cup and its sponsors. Bus shelters, billboards and newspapers were dominated by one of the biggest sporting events in the world.

This year, however, it’s not happening on our doorstep. The...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

The year in review

Legacy Richie Oakley 1 year ago

Newsround: What Thursday’s papers say

Legacy Leanna Byrne 5 years ago

More cycle routes, expansion of Luas to Bray and new bus network proposed

Legacy Digital Desk 5 years ago