Ryanair has cut its excess baggage fee by 50 per cent, from €20 to €10 per kilogramme, as of today.
The move, described by the airline as “an early Christmas present to customers”, is the latest tactic in its bid to soften its customer image. Two profit warnings in two months shook the airline’s investors and led chief executive Michael O’Leary to promise a new, less abrasive approach.
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